Altara Elementary’s beloved Kittyhawk has a new set of wings. She’s still the same high-flying feline we’ve come to love, albeit with some aviation upgrades to keep her airborne for years to come.
As part of Canyons District’s continued effort to upgrade and modernize the branding for its 50 schools and special programs, graphic designer Jeff Olson unveiled a new logo suite for Altara at a May 21 art fair, which doubled as a fundraiser benefitting one of the school’s students. The event kicked off with a street parade led by the Sandy Police Officers, Alta High cheerleaders and Kit, the new Kittyhawk mascot who arrived in a convertible speedster.
The big reveal of the new school marks, featuring a kitten modeled after the famed pilot Amelia Earhart drew nearly 700 cheering students and family members. Also present for the unveiling was Zanette Nordhoff, the artist behind Altara’s original logo.
“It is not an easy job to change an iconic mascot like our Altara Kittyhawk. Everyone has an opinion and everyone has ownership,” says Principal Nicole Svee-Magann. “Jeff very patiently worked with me, three PTA presidents, and other stakeholders to create a beautifully developed, modern version, of our beloved feline. I could not be more pleased with ‘Kit’ and the fleet of artwork that accompanies her.”
Over the past three years, nearly 20 school logos have received makeovers under an initiative by the Office of Public Communications to professionalize school marks and ensure they’re based on original artwork.
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